Brand Guidelines For

Impact Labs Australia

our vision

The default setting for business is positive returns and zero environmental harm.

our mission

Train, teach, educate and inspire Australian micro-businesses to achieve financial sustainability and Net-Zero emissions by 2050.

LOGOS

Master Logo

full colour

▿ 1-click download

PANTONE

CMYK

RGB / HEX

Mono – Black

▿ 1-click download

CMYK

RGB / HEX

▿ 1-click download

CMYK

RGB / HEX

Single Colour – FADEY BLUE (Pantone P175-1C)

▿ 1-click download

PANTONE

CMYK

RGB / HEX

colours

Main Colour Palette

▿ click to copy

midnight blue

coral

Secondary Colour Palette

▿ click to copy

smokey blue

dusky blue

fadey blue

FONTS

Master Fonts

Secondary Fonts

Other LOGOS

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Low-carbon, planet-friendly brand guidelines, hosted in Australia on green web servers.

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Which version do I need?

Not sure which file to use for your project? The guide below should help.

Your printer, designer, developer, or marketing agency will know the versions that work best for their purpose, so just forward them these guidelines and they can select what they need.

Offset Printing or Professional Printing

EPS and AI (vectors) will be best for printing, and depending on the project you’ll either need the Pantone version or the CMYK version.

In-house printing
(on your home or office printer)

The CMYK version of the JPG will be the most versatile for in-house printing. If you need a transparent background, use the PNG version under RGB / HEX.

Digital, social media, or the web

Everything under RGB / HEX is perfect most digital work, including the web.

Logo usage guidelines

To ensure correct usage and representation of our brand, please only use logos exactly as they’re supplied on this page, and avoid altering in any way.

Ensure clearspace around the logo matches the “x” height (the height of a regular character in the logo, such as “a”).

Don’t reduce transparency

Don’t change colour

Don’t squish or stretch

Don’t rotate